Our Story

It all started with a simple idea: selling coffee. But the ambition was bigger. Inspired by the desire to offer diversity, MultiGoods was born (Multi = Various; Goods = Products). We started small, but with a clear vision: to create something big, something of our own.

In a challenging year marked by financial constraints, we made a symbolic yet powerful decision: to invest in our first custom shipping boxes. It was our way of telling the world (and ourselves) that our identity was serious and that we believed in the future.

With our own hands and few resources, we built our first online store. Simple? Yes. But it was the moment we opened our doors to the world, 24 hours a day, showcasing a portfolio that already included major Portuguese brands.

The year of the mindset shift. We closed direct partnerships with major brands and stopped buying "by the unit" and started thinking in terms of "pallets." We were growing, and we knew it was just the beginning.

The business gained traction. Sporadic orders became a daily routine across the country. We professionalized logistics with our first official partnership with a transport company, moving away from "doing everything ourselves" and towards thinking like a growing company.

In the year the world stopped, we accelerated. With the boom in online commerce, the entrance hall of our apartment became too small. We moved to our first 80m² warehouse and revamped the brand, adopting the elegant black that defines us today. It was the year we proved we were ready for more.

The first international leap. We launched the Spanish market and MultiGoods officially became a European brand, expanding not only our territory but also our vision.

Motivated by our success in Spain, we continued our expansion into France, reinforcing our commitment to being an accessible brand everywhere.

With our entry into Germany, we have completed our presence in the three largest markets in Western Europe. MultiGoods has proven that its business model and team are ready to compete with the best.

New facilities, greater capacity, and more efficient operations. We gained physical space to continue dreaming and the infrastructure to support the growing volume.

Automation, integration into new platforms, and scalability. We look back with pride at what we've built with so little, and forward with the same courage as always.

Implementing AI and advanced analytics in our processes. MultiGoods is more technologically advanced than ever, ready for the future, but without forgetting the resilience that has brought us this far.