1. What Are Cookies and What Are They For?
Cookies are small text files placed on the User's device (computer, smartphone, tablet) by the Platform's server when visited. These files are read by the browser on subsequent visits, allowing the Platform to "remember" previous preferences, sessions, and User behaviors.
In addition to traditional cookies, PluriBrands may use similar technologies such as web beacons, pixel tags, local storage, and session identifiers, which are also covered by this Policy.
Cookies perform essential functions for the operation and improvement of the Platform and can be classified according to their nature, origin, and purpose, as described in the following sections.
2. Types of Cookies Used
2.1. Strictly Necessary Cookies (Category A – Exempt from Consent)
These cookies are essential for the operation of the Platform and for the provision of the service requested by the User. Without them, basic features such as authentication, the shopping cart, age verification, and the payment process would not function. They do not require User consent under the ePrivacy Directive (Article 5(3)).
Cookie | Purpose | Duration | Source |
PHPSESSID |
PHP Session Identifier: Maintains the User's authentication and ensures browsing continuity.
| Session | PluriBrands |
cart_token |
Shopping Cart: Preserves the shopping cart content between visits, including for anonymous users.
| 7 days | PluriBrands |
csrf_token |
Anti-CSRF Security Token: Protects forms and requests against Cross-Site Request Forgery attacks.
| Session | PluriBrands |
cookie_consent |
Cookie Consent: Records the User's consent preference regarding cookie categories to avoid repeating the banner.
| 12 months | PluriBrands |
age_gate |
Age Verification: Records legal age confirmation for accessing alcoholic products, in compliance with alcohol sales legislation (DL 106/2015 and European equivalents).
| Session | PluriBrands |
delivery_country / lang |
Localization: Remembers the delivery country and language selected by the User for displaying prices, shipping methods, and localized content.
| 90 days | PluriBrands |
checkout_token |
Checkout Security: Identifies and protects the checkout (payment) session; essential for the security and integrity of the transaction.
| Session | PluriBrands |
2.2. Analytical and Performance Cookies (Category B – Consent Required)
These cookies collect information on how Users interact with the Platform. The data is used to improve performance and usability.
Cookie | Purpose | Duration | Status |
_ga, _ga_[ID], _gid |
Google Analytics 4 — Analysis of traffic, sessions, and browsing behavior.
| 2 years / 24h | PluriBrands |
2.3. Functionality and Personalization Cookies (Category C – Consent Required)
These cookies allow the Platform to remember User choices to offer a personalized experience. Refusal may result in a less personalized experience without compromising essential features.
Cookie | Purpose | Duration | Source |
recently_viewed |
Recently Viewed: Records the last products viewed to present relevant navigation suggestions.
| 30 days | PluriBrands |
wishlist_items |
Wishlist: Stores products saved in the favorites list (Wishlist), visible via the heart icon in the header.
| 90 days | PluriBrands |
comparator_items |
Product Comparison: Stores products selected for side-by-side comparison (platform's product comparison tool).
| Session | PluriBrands |
ui_preferences |
Display Preferences: Preferences for product display (grid/list, sorting) and viewing mode (light/dark).
| 180 days | PluriBrands |
2.4. Marketing and Advertising Cookies (Category D – Consent Required)
These cookies are used to display relevant advertising and measure the effectiveness of campaigns.
Cookie | Purpose | Duration | Status |
_fbp (Meta Pixel) |
Meta Pixel / Conversion API: Conversion tracking and remarketing on the Meta platform (Facebook/Instagram). Source: Meta Platforms Ireland Ltd.
| 90 days | PluriBrands |
_gads / IDE (Google Ads) |
Google Ads / Remarketing: Remarketing and conversion measurement for Google Ads / Display Network. Source: Google Ireland Limited.
| 90 days / 13 months | PluriBrands |
3. Third-Party Cookies
Some cookies present on the Platform are set by third-party partners who provide services to PluriBrands. These third parties have their own privacy and cookie policies, independent of those of PluriBrands. For more information on third-party cookies, we recommend consulting their respective policies:
- Google (Analytics, Ads, YouTube):https://policies.google.com/privacy
- Meta Platforms (Facebook Pixel):https://www.facebook.com/policy/cookies
- Hotjar:https://www.hotjar.com/legal/policies/privacy/
4. Cookie Management and Control
The User has the right to control their cookie experience through the following means:
- Consent Banner: Upon accessing the Platform for the first time, a cookie consent management panel is presented, allowing the User to accept, refuse, or customize the authorized cookie categories. This preference is stored for a period of 12 months.
- Preference Center: The User can change their cookie preferences at any time by accessing the "Manage Cookies" link available in the Platform's footer.
- Browser Settings: Browsers allow the blocking or deletion of cookies. Instructions vary by browser: Chrome (chrome://settings/cookies), Firefox (about:preferences#privacy), Safari (Preferences > Privacy), Edge (Settings > Privacy).
Refusal of Category B, C, and D cookies does not compromise access to the Platform or the ability to make purchases; it may only result in a less personalized experience and lower relevance of the content and ads presented.
5. Personal Data and Cookies
Some cookies may process the User's personal data (such as the IP address) or be associated with user identifiers. This data processing is fully aligned with the PluriBrands Privacy Policy and the legal bases identified therein.
Data collected through cookies are stored for the periods indicated in Section 2 and in the Privacy Policy. The User may exercise their data subject rights regarding information collected via cookies by contacting privacidade@pluribrands.com.